With my brand coaching clients, I have noticed a pattern of thinking that most would-be consultants generally fall into. They don’t believe that they can do it, they don’t know how to package their services, and they don’t know how to charge.
If this sounds like you, this year I want you to step into the marketplace with a fresh frame of mind. If you have always wanted to offer your expertise to people, or you always find yourself giving away great advice for free, resolve to put these three tips into action this year.
Embrace your Expertise. Chances are, you are an expert at something. That something is the thing that people most frequently ask your opinion on or most frequently thank you for. Accept that this is true, and that what you do/have/give is good enough to charge for. Don’t worry about whether or not people pay. People will always pay for something they want and something that they perceive will add value. That is the first step.