Basketball legend and entrepreneur Earvin “Magic” Johnson has spent numerous hours on TV over the years as the point guard for the Los Angles Lakers. More than twenty years after playing basketball, the hall of famer, who is now a successful, celebrated entrepreneur, is running his own television network. Tonight, Johnson debuts his Atlanta-based cable network ASPiRE to the public.
Johnson’s entry into television comes from the communication network Comcast Corp. Comcast first announced their partnership with him earlier this year. ASPiRE will go live tonight at 8pm EST, and joins other channels targeting African-American viewers such as TV One and BET.
Johnson says ASPiRE is focused on uplifting the image of African-Americans and celebrating the success of those in the Black community.