For Chicago natives Tai and Tarin Perry, the gift of thrift was more of a necessity than a hobby. Born into a family of seven, the identical twins learned early how to make a dollar stretch. The sibling entrepreneurs recall begrudgingly helping their mother clip cereal promo coupons as children, until one day they realized all of clippings and codes had amounted to a free family trip to Disney World—only then did they see the benefits of saving and couponing.
Now at 32-years old, the twins have parlayed their long-standing knowledge into DoubleSavingDivas.com, a popular blog that offers up tips and tricks committed to helping others “Save without Compromise.” With over 44,000 unique visitors in monthly traffic, the Double Saving Divas have already captured the attention of daytime TV favorites Rachel Ray and Nate Berkus, as well as TLC’s Extreme Couponing. As BlackEnterprise.com’s Black Blogger Month continues, the Perry sisters share the importance of saving, branding in the digital world, and just what separates a business from a hobby.