Music mogul and entrepreneur Shawn “Jay-Z” Carter continues to extend his brand in innovative ways. After conquering fashion Rocawear, music Roc-A-Fella Records, real estate 40/40 Club and sports New Jersey Nets, among other mediums, he is currently developing a Facebook game called Empire. Recently released in beta format on the social media platform, the game allows users to play out a rags-to-riches story as a character, whose life mirrors Carter’s own rise from the Marcy Housing Projects in Brooklyn, NY to a glamorous life of fame and fortune.
While Empire is still being finalized, Facebook users can get updates on the game’s developments via its Facebook page. Can’t knock the hustle.